Predictive Targeting

Predictive Targeting

Data Science > Web Analytics > Predictive Targeting

Predictive Targeting

Delivering the right user experience to the right user at the right time, in full compliance with laws and regulations, for example the General Data Protection Regulation (GDPR), is what personalization is all about.

Of course, to do this well requires a lot of effort to figure out the best experience for each segment of traffic to any given page or asset. For example, planning and setting the ideal UX configuration.

In the current market of available analytics tools, the way that marketers commonly reach real personalization to understand the best targeting means that marketers have to first comply with GDPR and other laws and regulations, and after applying those rules, the must smartly segment their audience, define and run multiple  A/B/C tests, chunk down the results, crunch the numbers, analyze each test’s performance against its audience segment, tweak and optimize the acquisition funnels, and run the cycle again. Any of these steps is already quite labor-intensive. And on top of that, once the data has been run through the cycles, marketers have to adjust the personal user experience of each audience segment by hand.

As a result, most companies have yet to provide true content personalization for their audience’s user experience. In fact,  most marketers even skip the last steps of the aforementioned cycle in order to deploy faster, thus taking the easiest possible route to go to market, even if it is without the benefit of properly analyzed and optimized traffic data and personalization.

Predictive Targeting lets marketers forecast and recommend the targeting of each segment’s user experience, without any need for analysis to be done manually. This removes an enormous burden on time required to build properly optimized and personalized content.

The artificial intelligence systems built and maintained by personali.com are able to better predict the segmented user experience targeting. This lets marketers know which user experience to serve and to which audience segment.

Personali’s predictive targeting is constantly running in the background of every segment’s user experience launched through its system. Its computing power analyzes each version of each audience segment in real time, measures its performance, and helps the marketer achieve go to market status as quickly as tapping a button.

Personali is recognized by top industry experts and market leaders as the innovative, best of breed AI solution which delivers real world-class content personalization.

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