Personali enables retailers to leverage the power of behavioral economics to precisely target shoppers with intelligent, personalized incentives that positively impact their purchasing decisions.
Our Intelligent Incentive platform comprises a range of solutions designed to help online retailers achieve numerous business objectives.
No more flat, “rock bottom”, profitability-inhibiting discounts! Personali helps you identify, in real time, different shopper segments’ probability to purchase and price elasticity (willingness to pay), then match them up with varying incentive levels to keep profitability high – even on marked down items.
Achieve strong conversion uplift and revenue growth via behavioral economics-driven incentives. Impact shoppers’ buying decisions at each and every step along their purchasing journey, triggering smart, personalized and interactive incentives at the most critical moments to avoid potential cart abandonment and turn online store visitors into satisfied, paying customers.
Shopper Retention & Loyalty Assurance
Seamlessly interact with shoppers across offline and online channels, and present them with precisely the right type and level of incentive at the most critical decision making moment. The result – truly differentiated shopper experience that directly contributes to high customer satisfaction, increased loyalty program registration and,
sign-in, and strong long-term shopper loyalty.
Shopper Spend Increase
Boost shoppers’ likelihood to spend by presenting them with related products, bundles and other upsell opportunities –wrapped in appealing personalized incentives – in real-time, even as they’re just about to add items to their cart. Drive shopper spend even higher by extending personalized incentives based on shopper segments’ past decision patterns and product preferences to your brand’s physical stores.
Product Lifecycle Management
Capitalize on Personali’s product liquidation capabilities to apply incentives and discounts, and squeeze every bit of profitability even out of products nearing the end of their lifecycle. Incentives and discounts are linked directly to real-time supply and demand dynamics, and can be applied as per a combination of variables, including product category, age, cadence and stock levels.
Leverage Personali’s mobile app-enabled Omni-channel support to transform single-channel customers into true multi-channel shoppers.
Seamless experience delivered across offline and online channels,
online data-derived personalized incentives for physical store shoppers,
smartphone-assisted in-store routing and online targeting of brick-and-
mortar store customers – these are but a few of the omni-channel
capabilities Personali can help you achieve.
Personali helps online retailers to address key challenges
Intensifying competition driving
mass discounts and promotions,
and threatening profitability
The need to optimize and adapt incentives to maximize online sales and profitability
Power shifting from retailers to a new generation of connected, well-informed and demanding shoppers
The need to comply with
profitability and other KPIs
to build shareholder value
Having to leverage data to achieve truly personalized shopper experience, regardless of specific retail channel(s) chosen