Different people need different types of
incentives at different points in time
Personali’s Intelligent Incentive platform enables
retailers to achieve a range of objectives – and specifically increased sales
and improved profitability – via the power of behavioral economics.
Behavioral economics studies the effects of psychology on economic decision making,
as a means of leveraging emotional responses to influence and encourage purchases.
With machine learning and algorithmic intelligence at its
core, Personali’s platform offers online retailers the ability to:
Elicit, capture and harness
shoppers’ emotional responses
Detect shoppers’ purchase probability and price elasticity (i.e. their willingness to pay)
Personali’s data-driven offering helps optimize pricing, maximize online sales,
enhance shopper satisfaction and loyalty, and – most importantly – increase profitability.
Traditional incentive solutions perform basic geographic and demographic segmentation, then apply mass discounts
uniformly to motivate shopper purchases – thereby severely challenging profitability.
Our Intelligent Incentive platform, on the other hand, takes a far more accurate machine learning-
and behavioral economics-based approach, enabling retailers to:
Analyze shoppers’ current and past behavior patterns
Cross reference with product-specific data
Utilize this information to segment shoppers as per purchasing probability and willingness to pay
Generate precisely targeted personalized incentives
A fully managed SaaS solution, the Personali platform is fast to deploy, easy to operate and built to adapt, supporting seamless integration with all major eCommerce platforms. It comes bundled with complementary professional services, with Personali account managers monitoring customer performance daily, providing guidance on how to maximize engagement, and working hand-in-hand with behavioral economics and incentive experts to boost sales, customer loyalty and profitability.