Behavioral Economics




More Sales & Profits


Improving Retail Sales and Gross Profits

“Personali is the most efficient solution we tested, And we were testing quite a few solutions. We expected an increase in sales of few percentage points. Personali brought us actual double digits uplifts in sales.”

Deputy CEO, Top 10 Pan-European Retailer

“We have consistently seen healthy double-digit increases in both conversion rates and revenue per visit since we began using Personali.”

Head of e-Commerce, Top 20 US Retailer

“…These guys are using some of the most interesting approaches in the book of behavioral economics; As a result, when comparing with a straight price promotion, retailers end up with a much higher sales growth…”

Senior partner in McKinsey